What do you think Universal's marketing budget for Wicked is...?
Posted by: DistantDrumming 05:12 pm EST 11/19/24

...$1 Billion, $2 Billion? Seriously, though, I feel like I've been seeing endless interviews and promotions for this film for the better part of the year. And, now, of course, it's accelerated.
Link WALL ST JOURNAL: Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’
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